Global Messaging Platform

WhatsApp Business
Messaging Platform

Reach 2 billion users worldwide with automated messaging, broadcast campaigns and conversational commerce. Scale your customer communication effortlessly.

Messaging Capabilities

Powerful features to engage customers at every stage of their journey

Two-Way Conversations

Engage in real-time conversations with customers. Respond to inquiries, provide support and build relationships through natural dialogue.

Real-time Multimedia

Session Messages

Free-form messaging within 24-hour customer service windows. No templates required for active conversations.

24h window Free-form

Template Messages

Send pre-approved template messages for notifications, updates and promotional content.

Pre-approved Anytime

Rich Media Support

Send images, videos, documents, audio files, location pins and contact cards to enhance your messaging.

Images Videos Docs

Interactive Messages

Create interactive buttons, lists and quick replies to guide conversations and improve engagement rates.

Buttons Lists

Read Receipts & Status

Track message delivery, read status and customer engagement with detailed delivery receipts and analytics.

Delivered Read

Message Types Explained

Opt-In Messages
Available for 24 hours after customer initiates conversation. No cost from Meta.
Template Messages
Pre-approved templates for reaching customers. Broadcast templates must be approved by Meta.
Best Practice
Maximize Opt-In Sessions
Encourage customers to message you first
Use click-to-chat ads and QR codes to initiate customer conversations
Keep conversations active within 24h to avoid template message costs
Reserve templates for marketing promotions broadcast

Broadcast & Campaign Management

Send targeted campaigns to thousands of customers with advanced segmentation and scheduling

Broadcast Messaging

Reach thousands instantly

Bulk Template Sending
Send pre-approved template messages to unlimited contacts simultaneously
Audience Segmentation
Target specific customer groups based on behavior, location, or custom tags
Personalization Variables
Insert customer names, order details, and custom fields into templates
Scheduled Delivery
Schedule broadcasts for optimal timing across different time zones
Typical Broadcast Performance:
98%
Delivery Rate
65%
Open Rate
28%
Click Rate

Campaign Analytics

Track every metric

Real-Time Delivery Tracking
Monitor sent, delivered, read, and failed messages in real-time dashboards
Engagement Metrics
Track button clicks, link clicks, and conversation starts from broadcasts
Conversion Attribution
Link campaign messages to purchases and revenue for clear ROI tracking
A/B Testing
Test different message templates, timings, and audiences for optimization
Campaign Types:
Promotional High conversion
Transactional Order updates
Re-engagement Win-back
Educational Nurture

Campaign Best Practices

Get the most out of your WhatsApp campaigns with proven strategies that drive engagement and conversions

Optimal Timing
Send during business hours in recipient's timezone
🎯
Segment Smartly
Target based on behavior and preferences
💬
Keep It Conversational
Write like a human, not a brand

Automation & AI Capabilities

Scale your customer communication with intelligent automation and chatbots

AI Chatbots

Deploy intelligent chatbots to handle FAQs, qualify leads, and provide instant support 24/7 without human intervention.

Conversation Flows

Build custom conversation flows with conditional logic, branching, and dynamic responses based on user inputs.

Quick Replies

Set up automated quick replies for common questions, reducing response time and improving customer satisfaction.

Auto-Notifications

Trigger automatic notifications for order confirmations, shipping updates, appointment reminders, and more.

Smart Routing

Automatically route conversations to the right team member based on inquiry type, language, or customer priority.

Lead Qualification

Automatically qualify leads through conversational forms and route hot prospects to sales teams instantly.

Appointment Booking

Enable customers to book appointments, consultations, or demos directly through WhatsApp conversations.

Conversational Commerce

Allow customers to browse products, add to cart, and complete purchases without leaving WhatsApp.

Multi-Language Support

Automatically detect customer language and respond in their preferred language with AI translation.

Automation ROI

Our customers see immediate impact from WhatsApp automation. Reduce support costs while improving customer satisfaction and conversion rates.

Support Cost Reduction 65%
Response Time Improvement 90%
Lead Conversion Increase 45%
Automation Use Cases
What You Can Automate
Customer Support FAQs
Order Status & Tracking
Appointment Scheduling
Lead Capture & Qualification
Payment Reminders
Feedback Collection

Conversation Management

Powerful tools to manage customer conversations at scale with team collaboration

Unified Inbox

All conversations in one place

Multi-Channel View
See all WhatsApp conversations across multiple phone numbers in one dashboard
Smart Filtering
Filter by unread, assigned, starred, tags, or custom criteria for easy prioritization
Conversation History
Access complete conversation history with search and export capabilities
Quick Actions
Archive, delete, tag, or assign conversations with keyboard shortcuts

Team Collaboration

Work together seamlessly

Conversation Assignment
Assign conversations to specific team members or departments automatically
Internal Notes
Add private notes to conversations visible only to your team, not customers
Role-Based Permissions
Control who can view, reply, or manage conversations with granular permissions
Team Performance
Track response times, resolution rates, and individual team member metrics

Advanced Management Features

Smart Tagging

Automatically tag conversations by topic, sentiment, or custom rules

Powerful Search

Search across all conversations by keyword, date, customer, or metadata

Data Export

Export conversation data, transcripts, and analytics for compliance or analysis

Audit Logs

Complete audit trail of all actions and changes for security and compliance

Frequently Asked Questions

Everything you need to know about WhatsApp Business messaging

What's the difference between WhatsApp Business and WhatsApp Business API?

WhatsApp Business app is for small businesses with one device. WhatsApp Business API (what we provide) is for medium-large businesses, allowing multiple team members, automation, integrations, and higher message volumes.

How do I get a WhatsApp Business number?

We help you set up your WhatsApp Business number. You need a phone number dedicated to WhatsApp (can't be used with regular WhatsApp), business verification documents, and Facebook Business Manager account.

What are opt-in messages vs template messages?

Opt-in messages are free and can be sent within 24 hours of a customer messaging you. Template messages are pre-approved messages you can send anytime (charged per message) for notifications, marketing and re-engagement.

Can I send promotional messages on WhatsApp?

Yes, but only to customers who have opted in and using pre-approved marketing templates. You cannot send unsolicited promotional messages.

How long does it take to get started?

Setup typically takes 3-5 business days including business verification, number approval and platform configuration. Once approved, you can start messaging immediately.

Can I use my existing WhatsApp number?

No, you need a new dedicated phone number for WhatsApp Business API. The number cannot be registered with regular WhatsApp or WhatsApp Business app.

Is there a message volume limit?

Meta assigns messaging limits based on your phone number quality rating and business verification tier. Start at 1,000 conversations/day and can scale to unlimited with good practices. We help you scale responsibly.